Pay Per Click Advertising vs Press Releases - Which is Better
by Brad Johnson
When launching a new Internet Marketing campaign, you may have a difficult time deciding which paid advertising method you would like to pursue. Pay Per Click advertising such as Google AdWords, has been decided by many as one of the cheaper methods when it comes to promoting your business online. Press Releases, which are considered to be more pricier, reach a more wider audience and generates an exceptional amount of Search Engine relevancy.
Through Pay Per Click Advertising, an Internet Marketer generates traffic through cost per click. Through Press Releases, an Internet Marketer generates traffic through the cost of their PR's depending on the range of distribution. Pay Per Click advertising has been considered the more affordable answer as it is believed to be less expensive than PR and also reaches the Internet Marketer's targeted audience.
Although PPC is considered more affordable, according to statistics from MarketingExperiments.com, it may be shocking to some that Press Release distribution formed within a CPC (Cost Per Click) Conversion rate in comparison to PPC actually results in a more cost-effective service. MarketingStatistics.com has reported that their cost per visit in the short term was amazingly less than the CPC ratio compared to PPC.
With these newest statistical studies generated through MarketingExperiments.com, a suprising discovery has accumulated the fact that Press Releases are the more superior advertising method: The overall cost is more affordable than PPC, the distribution range is far more vast and the search engine relevancy is far more greater.
It's considerable to surmise that the more effective method is through the means of PR. Even though PPC delivers decent rates and targeted traffic, it's end result is really small potatoes in comparison to Press Release distribution. This end result may indeed result in you re-thinking your advertising campaigns. For further information based on this statistic analysis involving PR and PPC, visit http://www.marketingexperiments.com/internet-online-advertising/press-release-tested.html.
About the Author
Brad Johnson is a 5 year Internet Marketing Professional who is currently launching his newest video tutorials series product entitled "Promotion Genesis." Brad shows how he has constructed a money making website through live, uncut videos which show the entire process from its beginning to its successful conclusion. More information on Brad's newest product can be found at http://www.promotiongenesis.com.
